{"product_id":"parla-plastic-free-toothpaste","title":"PÄRLA Plastic-Free Toothpaste 75ml","description":"\u003ch1\u003ePÄRLA Plastic-Free Toothpaste - 75ml\u003c\/h1\u003e\n\u003cp\u003eA plastic-free toothpaste that does not compromise on the one ingredient that matters most. Plenty of natural toothpastes leave fluoride out. PÄRLA's dentist founders were clear that they would not, so both formulas carry 1450ppm, the same level as a standard adult toothpaste from the chemist. Both come in a tube and cap made entirely from aluminium, so the whole thing goes in your recycling without needing to be taken apart.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEnamel Protect\u003c\/strong\u003e is the everyday paste. A deliberately short ingredient list with no SLS, no palm oil and no artificial colours, plus four naturally sourced polishing agents that lift staining from tea, coffee and red wine without the harsh abrasion that whitening pastes often rely on.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePro Whitening\u003c\/strong\u003e is the step up. It adds hydroxyapatite, the mineral that enamel is actually made from. Fluoride hardens the enamel surface and helps it resist acid; hydroxyapatite refills the microscopic defects in it, which PÄRLA's dentists put at up to 65% greater enamel hardness. The whitening comes from fine, low-abrasive polishing rather than peroxide, so there is none of the sting whitening pastes are known for. It also contains vitamin B12 and vitamin E for gum health, which is unusual in a toothpaste and genuinely useful if you are vegan and watching your B12.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e1450ppm fluoride, standard adult strength\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eFully aluminium tube and cap, infinitely recyclable\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSLS-free, palm oil-free, no artificial colours\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eWhitens by polishing, not peroxide\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ePro Whitening adds hydroxyapatite, vitamin B12 and vitamin E\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eVegan and cruelty-free\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDesigned by UK dentists\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eHow to Use\u003c\/h1\u003e\n\u003cp\u003eBrush twice daily for two minutes with a pea-sized amount, covering the inside, outside and chewing surface of every tooth. Spit, do not rinse - rinsing washes the fluoride straight off. Avoid eating or drinking for around 20 minutes afterwards.\u003c\/p\u003e\n\u003ch1\u003eIngredients - Pro Whitening\u003c\/h1\u003e\n\u003cp\u003eGlycerin, Calcium Carbonate, Aqua, Hydroxyapatite, Hydrated Silica, Kaolin, Perlite, Sodium Monofluorophosphate, Xylitol, Cellulose Gum, Cocamidopropyl Betaine, Mentha Arvensis Leaf Oil, Stevioside, Menthol, Sodium Bicarbonate, Mentha Viridis Leaf Oil, Sodium Chloride, Tocopheryl Acetate, Mentha Piperita Oil, Methylcobalamin, \u003cstrong\u003eLimonene\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eContains Sodium Monofluorophosphate 1.1% w\/w (1450ppm F). Not suitable for children under 7. Children aged 7 and over should be supervised. If you are taking fluoride from another source, check with your dentist first.\u003c\/p\u003e\n\u003ch1\u003ePackaging and Disposal\u003c\/h1\u003e\n\u003cp\u003eAluminium tube with an aluminium cap. Both go straight into household recycling with no rinsing or separating. Aluminium can be recycled indefinitely without losing quality, which is the reason PÄRLA chose it over the mixed plastic and foil laminate used in conventional toothpaste tubes.\u003c\/p\u003e\n\u003ch1\u003eFAQs\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eWhich one should I choose?\u003c\/strong\u003e\u003cbr\u003eEnamel Protect is the everyday paste and the cheaper one. Pro Whitening is worth it if you drink a lot of tea, coffee or red wine, or if you get sensitivity - the hydroxyapatite helps with both.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat is hydroxyapatite?\u003c\/strong\u003e\u003cbr\u003eIt is the calcium mineral that makes up most of your tooth enamel. Using it in toothpaste is a biomimetic approach - you are topping up the enamel with the same material it is built from, rather than coating it with something else.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWill it whiten my teeth?\u003c\/strong\u003e\u003cbr\u003eBoth lift surface staining through gentle polishing, which brings teeth back towards their natural shade. Neither will bleach them lighter than that, and nothing sold over a counter will.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy no SLS?\u003c\/strong\u003e\u003cbr\u003eSodium lauryl sulphate is the foaming agent in most toothpaste and is a common trigger for mouth ulcers and irritation. Leaving it out means less foam and a milder feel.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs the tube actually recyclable at home?\u003c\/strong\u003e\u003cbr\u003eYes. Tube and cap are both aluminium, so the whole thing goes in your kerbside recycling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs it suitable for children?\u003c\/strong\u003e\u003cbr\u003eBoth are full-strength adult toothpastes. Pro Whitening is not suitable for under 7s. Check the carton for Enamel Protect's age guidance before giving it to children.\u003c\/p\u003e\n\u003cp\u003ePÄRLA was founded by three UK dentists - Dr Rhona Eskander, Dr Simon Chard and Dr Adarsh Thanki - and is a certified B Corp. They have kept over 107,000 plastic toothpaste tubes out of landfill so far.\u003c\/p\u003e","brand":"PARLA","offers":[{"title":"Enamel Protect","offer_id":64679790084473,"sku":"EPP001","price":6.95,"currency_code":"GBP","in_stock":false},{"title":"Pro Whitening","offer_id":64679790117241,"sku":null,"price":10.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0276\/6110\/7260\/files\/153-DSC_2058.jpg?v=1790084915","url":"https:\/\/greenpeareco.com\/products\/parla-plastic-free-toothpaste","provider":"Green Pear Eco","version":"1.0","type":"link"}